Calendar of Events
09/15/2008
FREE - Super Networking Event! - FREE
DoubleTree
Hotel - Plymouth Meeting PA
5:30 to 8:00 PM
You're invited to attend a free SUPER networking event for
management consultants! Along with complimentary hors d'oeuvres and a cash bar,
you'll hear all about the enhanced national and local benefits of IMC membership
and CMC certification, and have a chance to network and socialize. JOIN US!!
To register, e-mail
marketing@imcphilly.org
10/18/2008 Saturday AM
Workshop
ACE Conference Center - Lafayette Hill PA
"Building Your Consulting Practice” -
An interactive
workshop for consultants who want to take their
practice to the next level.
8:00 am - Breakfast and Registration
8:30 am - Program begins
12:00 pm - Conclusion (approx.)
So you made the leap and set up
your own consulting practice. Now how will you grow the business beyond just
you? In this educational session, we will address the three key areas of the
business plan that are used to continuously drive and manage growth. The session
is divided into three sub-sessions following the IMC mission to Get Smart,
Get Known, Get Business.
About the Presenter
John
Roche C.M.C., President & CEO of Implico Inc.
- John graduated from Boston University and after five years with the
Massachusetts Public Safety Agency, relocated to Ireland where he ran several
businesses. John received his C.M.C. qualification from the IMC (Ireland) in
1995. In 1997, John joined the London office of Rosenbluth International and
held several Director positions in the areas of finance, operations and
consulting services before relocating back to the USA in 2004. He
established the eastern region consulting services group for Egencia, LLC
(formerly Expedia Corporate Travel, LLC). John joined Implico Inc.,the US
subsidiary of a German Software and Services Company bearing the same name, in
2006.

11/14/2008 Friday AM
Breakfast Meeting - Full Breakfast Buffet
Sheraton Park Ridge - King of Prussia PA
"How To Drive Sales For Your Company Using The
Internet" -
Speaker: Eric Keiles of Square2 Marketing
7:30
am - Full breakfast buffet and Registration
8:00 am - Program begins
9:30 pm - Conclusion
This introduction to internet
marketing will give you a new perspective on how to position your website as
your marketing program's centerpiece. And, do it on a "shoestring budget"!
This workshop will take the mystery out of pay-per-click programs and search
engine optimization, give you the ingredients needed for a smoking website and
how email marketing is
the most cost effective tactic to reach your clients and prospects.
This might possibly be the most effective time you'll ever spend on marketing
your company. What you will learn from attending:
1. Multiple ways to drive new prospects to your website and convert them into
real leads
2. Common internet marketing mistakes that small- to mid-size companies make
(and how to avoid them).
3. Examples of remarkable internet marketing that you can do today to grow your
business.
4. Answers to your most burning internet marketing questions.
About the Presenter
Eric Keiles is
the founder and Chief Marketing
Officer of Square 2 Marketing, and
a leading sales and
marketing strategist focused on pioneering a new breed of business solutions.
Eric, along with his partner Mike Lieberman, coined the concept, Reality
Marketing™ to describe how small- and medium-sized businesses can utilize cost
effective marketing tactics to achieve dramatic growth. He is the editor of a
weekly newsletter reaching over 10,000 business owners and entrepreneurs
focusing on this topic.
A gifted entrepreneur, Eric has
founded and grown four companies since 1997. He and his partner have grown
Square 2 Marketing, the company they founded in 2002, from a boutique agency, to
a full-service developer of comprehensive marketing
strategy and tactics. Prior to founding Square 2 Marketing, Eric founded The
Stitches Catalog and The Logo Workshop, two national graphic design and
promotional products companies. Eric sits on the Board of Directors of the
Philadelphia Chapter of the Entrepreneur’s Organization, is the Entrepreneur’s
Forum of Greater Philadelphia’s Marketing Chairman, and is an advisor to several
chambers of commerce.
A popular writer and public speaker, Eric has provided expert insight on panels
and radio appearances throughout the Delaware Valley’s business community. He
also hosts Square 2 Marketing’s monthly free workshop series to help business
owners learn effective marketing strategies for their businesses. He has also
been a guest lecturer at St. Joseph’s, Widener and Villanova University’s MBA
Program, discussing advances in the entrepreneurial marketing space. A
graduate of George Washington University (BA) and Temple University (MBA), Eric
and his family reside in Doylestown, PA.

01/20/2009 Tuesday
Dinner Meeting (note special Tuesday date!)